Zilch

The Brief
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“Why isn’t there a card that gives you the choice to buy what you want, when you want, with no fees or interest and allows you pay the item off over time?”

The Solution
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After initial market research, it was clear to see the opportunity for a no BS payment solution lay in creating an equally no no-sense brand identity that was to the point. Working with the Zilch team a bright and minimal identity was stretched across cards, stationery, OOH campaigns and a website created.